Your search results

5 Facilities Selling Points Condo Sellers Should Emphasize To Entice Potential Buyers

Posted by Jayson Ang on May 23, 2023

| 0

TLDR

When selling a condo, focusing on highlighting key facilities like gyms, swimming pools, family-friendly amenities, community gardens, and clubhouse facilities can significantly attract potential buyers. These features add value to the property and cater to different buyer preferences, such as fitness enthusiasts, families with children, and those seeking community engagement. By emphasizing these facilities in property listings, sellers can differentiate their condos and draw attention from a wider audience looking for unique and well-equipped living spaces.

For resale condo owners and agents, the usual practice is to highlight the individual apartment’s features and specifications, like floor plans, number of bedrooms and tenure, when posting property listings.

After showcasing the features of the apartment, the seller can then draw the viewer’s attention to the condominium’s key selling points, such as its location, nearby transportation, amenities, and, of course, the condominium’s own facilities.

Often, when trying to sell a condo, sellers will list the facilities on a property listing page and will sometimes even feature them in video walkthroughs.

However, what is mentioned about the condo facilities is merely given a passing mention, with only one or two words on the page and a few seconds of airtime in a filmed walkthrough.

This is something that is frequently overlooked, since potential buyers are not just purchasing the apartment, but also the on-site amenities, facilities, and provisions that come with the condo.

Singapore’s condo developments each boast their own special features, including the facilities they provide. To really attract potential buyers, it’s helpful to highlight the functions, benefits, and individual characteristics of each of those facilities.

Let’s take a look at five condo facilities that could be promoted to make buyers take notice!

1. Gyms And Sports Facilities

As Singaporeans become more aware of the importance of looking after their mind, body, and soul, the majority of condo developments now boast gyms and sports facilities.

To ensure a condo stands out from the rest, potential buyers should take note of the type, number, and size of these facilities.

For instance, some condo gyms provide a wider range of exercise options, like treadmills and multi-use gym utilities, for an all-encompassing workout experience.

For sellers looking to attract fitness-minded buyers, highlighting the other sports facilities within their development, such as tennis courts and yoga spaces, is a great way to showcase the value of their property without the additional expense of a gym membership.

This can offer buyers more options for their workouts, ensuring they find the perfect fit.

2. Swimming Pools

Swimming pools come in all shapes and sizes, each with its own unique purpose. For example:

50m Lap Pool

At 50 metres long, a 50m lap pool is the same length as an Olympic-sized swimming pool – its name speaks for itself! Perfect for fitness-focused athletes who appreciate ample space, 50m lap pools can be found in select condos, like High Park Residences, Kingsford Waterbay and Skyline Residences.

Infinity Pool

Infinity Pools are the ultimate luxury for those looking to add a touch of glamour to their lives.

With their mirror-like surface and water cascading from the sides, they can be a stunning addition to any home, creating a spectacular view for those lucky enough to take a dip.

Whether you’re looking to create a mini Marina Bay Sands Singapore or just want to bask in the beauty of your surroundings, these pools can be found in many condos, including Sky Habitat, The Sail, and Wallich Residence.

Wading Pool/ Kids Pool

Young children can have hours of fun and even learn a thing or two in a Wading Pool; these shallow pools are typically no deeper than 24 inches and can often be found in condos like Treasure at Tampines, Waterbay, and The Sound.

To make them even more enjoyable for the little ones, some of these pools come with exciting features like water slides, water fountains, and spray guns – sure to bring a smile to the face of any parent!

Freeform Pool

Those looking for a more unique pool experience may find exactly what they’re looking for with a Freeform Swimming Pool.

Unlike a traditional pool, these pools boast a rectangular, tiled shape and an irregular design with curves or flowing lines – making them perfect for anyone wanting to bring a natural pond, lake, or oasis into their backyard.

Not to mention, many modern freeform pools come with additional features such as rock and waterfall accents, creating a luxurious beach-like ambience that’s perfect for unwinding and relaxing without ever leaving home.

Such serene swimming pools can be found at many condos such as Coco palms, Seasons Park and Forestville.

Other Pool Related Equipment

Swimming Pools in condominiums are increasingly outfitted with special features like Pool Bars, making them ideal for anyone who loves hosting get-togethers with their pals. And for those seeking more diverse workout opportunities, there are now Aqua Gyms – an extra bonus!

3. Family-Friendly Facilities

For potential HDB upgraders who want to start a family or already have kids, sellers should emphasize the family-friendly facilities they offer. These can be great attention-grabbers!

Here are some ideas:

Childcare Centres

For parents with young children, having a childcare centre on-site in their condo can be a massive advantage – and there are several such integrated developments around.

Examples include North Park Residences, Queens Peak and Grandeur Park Residences – all of which provide the convenience of easy access to childcare services.

Playgrounds And Play Areas

Playgrounds in Singapore condos vary greatly in terms of attributes and offerings, making it possible for families with children to find one that is perfect for their needs.

Many condos boast multiple playgrounds, packed with amenities such as swings, sandboxes, jungle gyms and merry-go-rounds.

This is an especially attractive feature for parents as they can provide their kids with endless entertainment without ever leaving home!

4. Allotment and Community Gardens

Community Gardens in condos are becoming increasingly popular as the Urban Redevelopment Authority’s Landscape Replacement Areas guidelines are allowing these segregated plots for residents to grow their plants.

Not only do these gardens fulfill the URA’s requirements, but they also offer a unique way for people to beautify their homes.

With the increasing popularity of gardening, people are finding immense pleasure in growing their own fruits and vegetables. Thus, these flourishing gardens can become a selling point to captivate prospective buyers who yearn to cultivate flowers, herbs, and vegetables.

5. Clubhouses, Function Rooms, and BBQ pits

A great selling point for condos is the variety of amenities they provide – from playgrounds and clubhouses to function rooms and barbeque pits.

Prospective buyers should take note of the number of these facilities included in the development, as newer and larger complexes tend to have more than smaller, older condo buildings.

Modern clubhouses and function rooms in state-of-the-art developments boast a wide array of amenities, from dining pavilions and dance studios to entertainment rooms. What’s more, some condos boast truly remarkable clubhouses, like A Treasure Trove, which has preserved its classic British colonial architecture in a historically-conserved building – Matilda House.

Conclusion

Finally, every feature of a condo is essential. To increase the attractiveness of their property to potential buyers, sellers should emphasize the advantages of these features and thereby add value to their listing.

Looking to Sell Your Property?

Are you approaching the Minimum Occupation Period (MOP) of your HDB apartment or has the Seller Stamp Duty (SSD) window of your condo already passed?
It is always advantageous to have an understanding of the potential returns if you were to put your property up for sale. Additionally, you need to ascertain if your gains will enable you to upsize to the dream home in the neighbourhood you and your family have been longing for.
For an easy and reliable way to get a free Property Valuation, just send me a request!
If you’ve got a property-related story that you’d like to share, don’t hesitate to drop me a message and I’ll get back to you!
Alternatively, you can send me a DM and I’ll reach out to you

You May Also Like …

All Opinion

Reasons Why En-Bloc Sales Are Expected to Remain Slow in 2025

Jayson Ang – February 6, 2025 –

TLDR From 2014 to 2024, the en-bloc market has faced challenges due to fluctuating cooling measures and a shift from...

All Blog Posts Buying Tips Opinion

I Decided to Pay the Additional Buyer’s Stamp Duty to Purchase a Condominium While Retaining My HDB: My Reasons

Jayson Ang – October 15, 2024 –

TLDR Despite a 20% Additional Buyer’s Stamp Duty (ABSD) for second properties in Singapore, Yang chose to hold onto his...

All Opinion

Why Aren’t Spacious, Wallet-Friendly Homes Our Reality Yet?

Jayson Ang – April 17, 2024 –

TLDR The article discusses the current housing market in Singapore, focusing on the challenges faced by individuals like Sherlyn Tan...

Mandarin Top 5

Singapore’s Real Estate Market: Disproving 5 Common Misconceptions

Jayson Ang – February 25, 2024 –

Singapore's real estate market is a complex and dynamic market that can be difficult to navigate for new investors. With...

Mandarin Top 5

Top 5 Places to Learn About Singapore’s History

Jayson Ang – August 9, 2024 –

Singapore, a thriving metropolis with a rich history and diverse cultural heritage, offers numerous opportunities for visitors and locals alike...

Mandarin Top 5

The Top 5 Impact Of Singapore’s Ageing Population On The Property Market And Investment Opportunities

Jayson Ang – July 26, 2024 –

Singapore's ageing population is having a significant impact on the property market and investment opportunities. The top five effects include:...

Mandarin Top 5

How To Avoid Top 5 Common Investment Pitfalls When Investing In Singapore Property

Jayson Ang – July 24, 2024 –

When investing in Singapore's property market, it is crucial to be aware of the common pitfalls that can lead to...

All Buying Tips Opinion

Say Goodbye to “Sell One, Buy Two” Approach in 2024

Jayson Ang – June 24, 2024 –

TLDR Summary: The "Sell One, Buy Two" real estate tactic, popularized in 2016-2017, involves selling a property and buying two...

All Blog Posts Opinion Selling Tips

6 Reasons to Think Twice Before Hiring a Friend or Family Member as Your Agent

Jayson Ang – October 31, 2024 –

TLDR In Singapore, hiring a friend or family member as your property agent can be risky. Disclosing sensitive financial details...

Mandarin Top 5

Top 5 Sushi Restaurants in Singapore

Jayson Ang – May 2, 2024 –

Singapore, a melting pot of cultures and culinary delights, is known for its diverse and vibrant food scene. Among the...

Mandarin Top 5

Top 5 Emerging Trends in Singapore Real Estate: What Investors Need to Know

Jayson Ang – November 1, 2024 –

The Singapore real estate market has experienced significant growth in recent years, attracting investors from around the world. As the...

All Blog Posts Opinion

Should You Be Upgrading To A Condo In 2023?

Jayson Ang – April 24, 2023 –

TLDR The 2022/23 property market is experiencing high prices, making it challenging for individuals to decide whether to upgrade their...

All Buying Tips Opinion Selling Tips

Property Market: Buyer’s Paradise or Seller’s Dreamland?

Jayson Ang – July 24, 2024 –

TLDR The property market in Singapore post-Covid has seen a surge in HDB and private property prices, with a noticeable...

All Opinion Selling Tips

Why Selling Your Own HDB Flat May Be More Challenging Than You Anticipate: 7 Hidden Challenges to Prepare For

Jayson Ang – January 29, 2025 –

TLDR Selling your flat can be a daunting task, not because of the paperwork but due to challenges in marketing...

All Opinion

“I Kept My Condo Empty for 7 Years” – Here’s What Singaporeans Living Overseas Do With Their Properties Back Home

Jayson Ang – February 14, 2025 –

TLDR In today's global workforce, many Singaporeans find themselves working abroad, raising questions about the management of their local properties....