
TLDR
Jayson Ang discusses the essential factors to consider when seeking a property for investment. By analyzing the safe entry price and price gap, clients can make informed decisions. The case study of Cairnhill 16 highlights its attractive entry point compared to other regions, positioning it as a smart investment choice. With the narrowing price gap between different regions and the potential for high returns, investing in freehold properties like Cairnhill 16 in the Core Central Region could be a wise move. Jayson also offers personalized advice, data-driven insights, and strategic real estate solutions tailored to individual needs, guiding investors through their property journey effectively.
What two factors should clients consider when seeking a property to purchase, in order to decide if it is a worthwhile investment?
Safe Entry Price & Price Gap
Let’s make use of Cairnhill 16 as a case study to determine these two key factors.
It’s already quite clear that Cairnhill 16, as a freehold property, offers a relatively secure entry point at $2,6XX psf – an attractive proposition compared to 99-year leaseholds in the Outside Central Region (OCR) and Rest of Central Region (RCR), starting from $2,1XX and $2,4XX psf respectively, and with Core Central Region (CCR) properties averaging $2,8XX.
Determining A Safe Entry Price

It’s clear from Figure 1 that the entry price for Cairnhill 16 is below the average for new sales in the CCR – the price gap between RCR and CCR properties has narrowed significantly. This makes Cairnhill 16 a smart choice for entry, as the rising prices of homes in the OCR and RCR have shrunk the difference between them.
Price Gap Between RCR & CCR Narrowing

Imagine being able to buy a luxurious freehold CCR project for the same price as the average RCR home!
From Figure 2, we can see that the average price of a new home sale in the RCR and CCR has been narrowing throughout the years. In particular, 4Q 2022 saw the average price of a new home sale in RCR reach $2,659 – approximately the entry price of Cairnhill 16 at $2,6XX psf. What an incredible opportunity!

Finally, let us analyze Figure 3, demonstrating the cost of freehold new launches in the CCR; the price range runs from $2,777 to $3,161, doesn’t it make Cairnhill 16 a wise choice for investment?
This year is set to be a exciting time for Core Central Region, with its price offering an attractive alternative investment opportunity to Rest of Central Region.
Should You Buy, Sell or Wait?
If you’re reading this, you must be trying to figure out the best course of action right now: is it the right time to buy or sell?
It’s difficult to give an exact answer since everyone’s situation is unique and what works for one person may not necessarily work for you.
I can bring you a wealth of on-the-ground experience and a data-driven approach to provide clarity and direction. From beginners to experienced investors, our top-down, objective approach will help you on your real estate journey.
I can help you by:
- Offering Strategic Real Estate Advice – I can help create a comprehensive plan to guide you through your property journey.
- Connecting Your Home with the Perfect Buyers – Through stunning visuals, an effective communication strategy, and an in-depth knowledge of the market, we’ll ensure your home is presented in the best possible way to fulfill your goals.


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