When Should You Consider Lowering the Price of Your Property That Has Been on the Market for Months?
TLDR Selling a property can be challenging without the right price strategy. Adjust your asking price to attract more buyers...
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TLDR
Singapore’s property market in 2025 is fast-moving and different from five years ago. Buyers often overestimate available options due to multiple listings and rapid sales of new launches. Comparing price per square foot (PSF) can be misleading because of recent changes in floor area calculations. Property agents now offer varied services with different commission models, requiring buyers and sellers to choose carefully. Newer mass-market condos can rival or surpass older prime-area luxury units in quality and design. En bloc sales are less certain gains due to rising replacement costs and higher taxes, especially affecting retirees, landlords, and foreigners. Overall, quick decisions and informed strategies are essential. Personalized, data-driven advice can help navigate this complex market effectively.
For most individuals, property acquisition is a rare event, perhaps occurring only a few times in a lifetime. This infrequent engagement means that keeping pace with Singapore’s dynamic and constantly evolving real estate landscape can be challenging for those outside the industry. For prospective buyers in 2025, the market presents notable differences even from just five years ago. Awareness of common misconceptions is crucial to avoid pitfalls.
1. The Illusion of Abundant Options
When browsing property listings online, the sheer volume can create a false impression of ample choice, leading buyers to believe there’s no rush as desirable units will always be available. However, this often proves to be a significant misjudgment.
For instance, new launch mega-developments, despite their large number of units (e.g., Parktown Residence with 1,193 units), can sell out at an astonishing pace. A project might see over 80% of its units sold within a single launch weekend, meaning a unit a buyer had their eye on could be gone in a matter of hours.
Similarly, while property portals may display numerous resale listings, often only a handful, or even just one, will truly match a buyer’s specific requirements for floor level, size, or layout. Furthermore, the same property might be listed by multiple realtors, inflating the perceived supply. The availability of resale units in a particular project can also fluctuate dramatically and swiftly due to changing seller sentiments.
In essence, while technology provides greater connectivity and price transparency, it paradoxically makes opportunities more fleeting rather than more abundant, requiring quicker decision-making.
2. The Deceptive Nature of Price Per Square Foot (PSF)
Comparing properties based solely on price per square foot (PSF) can be misleading due to recent changes in how Gross Floor Area (GFA) is calculated. Since June 2023, GFA harmonization has standardized these calculations.
In properties built before this harmonization, features like strata void spaces or air-con ledges were included in the total square footage. Post-harmonization, these spaces are excluded. This means a 900 sq. ft. unit built today might offer the same usable living space as a 1,200 sq. ft. unit from pre-harmonization times.
Consequently, if both units cost $1.8 million, the post-harmonization unit would appear to have a higher PSF ($2,000) compared to the pre-harmonization unit ($1,500), despite offering similar practical space. This makes direct PSF comparisons between new and older projects challenging and necessitates a close examination of floor plans.
3. Evolving Role of Property Agents
The engagement of property agents has significantly evolved over the past decade. While a standard 2% commission for basic listing services still exists, many agents now offer more comprehensive services, often including professional property staging and video tours. These enhanced services might come with varying commission structures, such as higher fees or upfront payments that are rolled into the final commission upon successful sale. Conversely, some fixed-fee agents offer more limited services, requiring the seller to manage viewings themselves.
This diversification allows clients to tailor the agent’s services to their specific needs. For instance, those needing a quick sale or a more aggressive marketing approach might opt for an agent with greater marketing spend, even if it means a higher fee. However, this also demands more due diligence from the client to assess an agent’s capabilities and determine the best fit for their property.
4. Challenging the Notion of Inherent Luxury in Prime Area Condos
While older prime-area condos (e.g., in Orchard, Holland Village, Bukit Timah) of the same age might have offered superior luxury, this is not always true when compared to newer mass-market developments. Although pre-2000s projects often boast larger raw square footage (subject to the GFA harmonization caveat), the quality of finishes, modern facilities, and optimized layouts in newer condominiums can now surpass many older luxury properties.
Modern unit layouts, such as “dumbbell” configurations, maximize usable space by eliminating unnecessary corridors. Newer designs also offer greater versatility with movable partitions and optional rooms (e.g., 1+1 Study units). Furthermore, mega-developments (with over 1,000 units), once viewed skeptically as too crowded, have gained popularity because their expansive land allows for more lavish facilities, and concerns about overcrowding have largely been unfounded. Even features once exclusive to luxury condos, such as concierge services or private lifts, are becoming more common in fringe-region developments.
5. En Bloc Sales: Not Always a Guaranteed Windfall
While an en bloc sale can still result in a substantial gain, the risks have increased in 2025. A primary concern is the escalating cost of replacement properties. Even a three-bedroom unit in the Outside of Central Region (OCR) can now cost around $2 million, raising fears that en bloc proceeds may not adequately cover the cost of an equivalent replacement.
This is particularly challenging for older Singaporeans nearing retirement, who may struggle to secure financing for a new home at current prices, potentially forcing them to downsize significantly. For landlords whose second or subsequent properties go en bloc, the added Additional Buyer’s Stamp Duty (ABSD) (20% for the second, 30% for the third) may make it economically unviable to acquire another rental property. Foreigners are perhaps the most affected, as a replacement unit incurs a 60% ABSD.
Consequently, while an en bloc can still be beneficial, for some demographics, it has become more of a hassle or even a financial setback than the guaranteed “lottery win” it once represented. The rising cost of replacement properties has also diminished the appeal of collective sales, making “buying in expectation of an en bloc” an outdated strategy.
Should You Buy, Sell or Wait?
If you’re reading this, you must be trying to figure out the best course of action right now: is it the right time to buy or sell?
It’s difficult to give an exact answer since everyone’s situation is unique and what works for one person may not necessarily work for you.
I can bring you a wealth of on-the-ground experience and a data-driven approach to provide clarity and direction. From beginners to experienced investors, our top-down, objective approach will help you on your real estate journey.
I can help you by:
- Offering Strategic Real Estate Advice – I can help create a comprehensive plan to guide you through your property journey.
- Connecting Your Home with the Perfect Buyers – Through stunning visuals, an effective communication strategy, and an in-depth knowledge of the market, we’ll ensure your home is presented in the best possible way to fulfill your goals.
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