The “Sell One, Buy Two” Strategy in 2025: Real Stories from Singaporean Homeowners
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TLDR
The idea of making buyers pay their own property agents in Singapore, as suggested by SEAA, makes sense in theory but faces big hurdles in practice. While splitting commissions seems fair, human nature means most buyers will choose free services over paying out of pocket. Agents aren’t likely to change unless everyone is forced to do so, creating a collective action problem. Voluntary self-regulation isn’t working because agents fear losing clients to those who don’t charge buyers. Real change will likely only come with government intervention and clear laws—not just guidelines. Until then, expect the status quo to continue: agents sticking to what works for their own survival, even if it’s not best for the industry as a whole.
Here’s a sharp take on the buyer agent commission debate in Singapore:
Let’s talk about well-meaning ideas that crash into reality. SEAA’s recent pact asking buyers to pay their agents sounds great on paper. Like banging pots to scare off bears – theoretically sound, practically dubious.
The math makes sense. Split the commission fairly, make transactions cleaner, everyone wins. Right? Except the real estate world doesn’t run on logic – it runs on human nature. And humans love FREE. Tell someone they can get the same service without paying, and watch how fast those noble intentions evaporate.
It’s a classic Mexican standoff. Agent A decides to charge buyers. Agent B doesn’t. Guess who’s updating their LinkedIn profile? The industry faces a collective action problem that would make game theorists weep. Everyone needs to jump together, or nobody jumps at all.
The “tepid” response shouldn’t shock anyone. Property agents aren’t stupid – they’re survivors in a brutal market. Asking them to voluntarily handicap themselves is like asking sharks to become vegetarians. Sure, it might be better for the ocean ecosystem, but good luck getting them all to agree.
SEAA’s heart is in the right place. Self-regulation beats government intervention. But sometimes you need more than guidelines and good intentions. You need rules with teeth. Because in the real world, honor systems crumble when mortgages need paying.
The brutal truth? This probably needs government muscle behind it. Guidelines are nice. Laws are better. Until then, expect agents to stick with what works – even if it’s not what’s best for the industry.
Should You Buy, Sell or Wait?
If you’re reading this, you must be trying to figure out the best course of action right now: is it the right time to buy or sell?
It’s difficult to give an exact answer since everyone’s situation is unique and what works for one person may not necessarily work for you.
I can bring you a wealth of on-the-ground experience and a data-driven approach to provide clarity and direction. From beginners to experienced investors, our top-down, objective approach will help you on your real estate journey.
I can help you by:
- Offering Strategic Real Estate Advice – I can help create a comprehensive plan to guide you through your property journey.
- Connecting Your Home with the Perfect Buyers – Through stunning visuals, an effective communication strategy, and an in-depth knowledge of the market, we’ll ensure your home is presented in the best possible way to fulfill your goals.
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