Fraud Blocker
Your search results

Beyond Profit: Singaporean Homeowners Share Stories of Purpose-Driven Property Purchases

Posted by Jayson Ang on January 18, 2026
| 0

TLDR

In Singapore, some homeowners prioritize personal comfort, convenience, and family needs over financial gains in property purchases. YC bought a familiar condominium she had rented for years despite its aging lease and less attractive location, valuing emotional connection and space. Aaron chose a less appealing walk-up apartment near his workplace for convenience, accepting minimal profit in exchange for reduced commute and storage space. KH overpaid for an older HDB flat to support his elderly father and facilitate family closeness, prioritizing well-being over investment returns. These stories highlight that not all property decisions are driven by profit; personal circumstances and emotional value often guide choices. For those unsure whether to buy or sell, expert advice tailored to individual needs can help navigate Singapore’s real estate market effectively.

In Singapore, the common perception of property is often a dual one: a roof over one’s head and a lucrative investment. However, every so often, individuals emerge who prioritize personal circumstances and well-being over financial gains. These “true owner-occupiers” are rare, defying the assumption that such choices are exclusively for the wealthy. This article delves into the narratives of homeowners who knowingly acquired properties with little expectation of financial profit, yet found immense personal value in their decisions.

1. A Familiar Comfort: Acquiring a Rented Home

YC’s journey began unusually. Having rented an old condominium in Bedok South since 2009, she developed a deep attachment to the property. A recent widow, she and her son found solace in the familiar surroundings. “I didn’t do any research; I’m not good with property matters. I liked it because a church friend recommended it, and the landlady also attended my church. It was also very close to our former house in Lucky Heights. Although it’s not the most convenient, I find it’s larger than most newer condos, and there’s space for gardening, which I thought I wouldn’t have after moving from our landed property.”

When her landlady, a friend, decided to sell to move to Malaysia, YC, feeling a strong emotional connection and a desire to retain her established memories, offered to buy the unit. The landlady candidly warned YC about the property’s lease, which began in 1982, and its lack of proximity to an MRT, mall, or other major amenities – factors typically deterrent to investors. YC, however, remained unfazed.

“I am already so old, a 40-year lease is already more than enough for me. My son’s girlfriend has her own flat; they are planning to live there. I already have all my things here; I can’t find a place so big anymore. I have friends nearby; we go to the coffee shop across the road every Friday evening. And I am not the gallivanting type; I don’t go shopping or to restaurants. So I am quite happy to live out my life here.”

Despite the condo’s current resale value being below $990 psf (and likely to decrease further due to lease decay), YC considers her purchase one of her best decisions. The primary motivation was the certainty and familiarity gained from living there for four years prior to buying, an extensive “research” period that provided immense confidence in her choice.

2. The Allure of Convenience: An Unattractive Yet Strategic Walk-Up

Aaron faced considerable skepticism from his family when he announced his plan to purchase a walk-up apartment along Changi Road. His mother voiced concerns about its appearance, reminiscent of “badly maintained dorms,” the challenge of navigating three flights of stairs with his bad knee, and the “inauspicious” presence of a pawn shop downstairs. Even his realtor friend expressed dismay, pointing out the building’s age (late 1970s, despite a 999-year lease), maintenance issues, and the unappealing surrounding businesses. She also noted the stagnant property values, hovering around $1,100 psf for years.

Despite these warnings, Aaron proceeded with the purchase, driven by convenience. “Even if I don’t make money, it’s worth the convenience to me over the next few years. I can walk to Eunos MRT station from here, and I have my own business in Paya Lebar. It’s late by the time I close up, so I want to live close by. My girlfriend lives in PLQ, so we’re close to each others’ places. And this place is over 1,200 sq. ft. with two bathrooms, so it’s spacious enough if we settle down together.”

The unit’s recent renovations (less than five years old) and new air-conditioning minimized his additional expenditure to just $40,000. The ample space also serves as crucial storage for his business inventory, saving him significant costs. Moreover, the nearby affordable coffee shop adds to his convenience. Aaron hopes to sell the unit at cost after a decade, viewing any lack of profit as the price of years of unparalleled convenience.

3. Supporting Family: A Purchase Guided by Love and Gratitude

KH knowingly overpaid for an aging resale HDB flat (built in 1984), incurring a Cash Over Valuation (COV) of approximately $70,000. His property agent cousin vehemently advised against it, calling it “far too expensive.” Yet, KH’s reasons were deeply personal.

His primary motivation was to move in with his elderly, almost wheelchair-bound father, who wished to live near his second daughter in Bedok. KH’s own flat in Boon Lay was too far and already crowded with his son, daughter-in-law, and grandchild. The executive flat in Bedok was just minutes from his sister’s place, allowing for frequent visits, and serendipitously, his father’s old schoolmate and army buddy lived nearby, providing daily companionship. The closer proximity to his own office was an added bonus. The need for space, intensified by his father’s condition and the impending arrival of a domestic helper, made this particular unit indispensable.

“I felt from the first moment that this flat was right; it was a blessing for my family that was in the right place at the right time. So against the advice of my cousin, I told her please go ahead and let’s do the deal. I know I am overpaying, I know to some people this may not make sense, but not everything in life is about money.” KH views this purchase as a fitting repayment for his father’s selfless financial support during his own first home purchase years ago.

Despite the flat’s age and the significant renovation costs incurred, KH acknowledges that selling it today would yield “very little” net profit, possibly even a loss, despite the post-COVID surge in resale flat prices. “I don’t feel any pain though,” KH asserts. “I went into it with my eyes open, and it’s totally worth it to make my dad’s final years happy ones.” The added benefit of a significantly reduced commute to work is an unexpected bonus.

These stories highlight that while financial returns are often a key driver in property decisions, for some, the immeasurable value of comfort, convenience, and family well-being transcends monetary gains.

Should You Buy, Sell or Wait?

If you’re reading this, you must be trying to figure out the best course of action right now: is it the right time to buy or sell?

It’s difficult to give an exact answer since everyone’s situation is unique and what works for one person may not necessarily work for you.

I can bring you a wealth of on-the-ground experience and a data-driven approach to provide clarity and direction. From beginners to experienced investors, our top-down, objective approach will help you on your real estate journey.

I can help you by:

  1. Offering Strategic Real Estate Advice – I can help create a comprehensive plan to guide you through your property journey.
  2. Connecting Your Home with the Perfect Buyers – Through stunning visuals, an effective communication strategy, and an in-depth knowledge of the market, we’ll ensure your home is presented in the best possible way to fulfill your goals.

You May Also Like …


“I Kept My Condo Empty for 7 Years” – Here’s What Singaporeans Living Overseas Do With Their Properties Back Home
All Opinion

“I Kept My Condo Empty for 7 Years” – Here’s What Singaporeans Living Overseas Do With Their Properties Back Home

TLDR In today's global workforce, many Singaporeans find themselves working abroad, raising questions about the management of their local properties....
Read More
Freehold vs. Leasehold Condos in 2025: An Updated Performance Analysis
All Buying Tips Opinion

Freehold vs. Leasehold Condos in 2025: An Updated Performance Analysis

TLDR Freehold vs. leasehold condos in Singapore show nuanced performance differences over the past decade. Leasehold units often deliver stronger...
Read More
5 Exciting Trends Shaping Singapore’s Property Market for Future Buyers After 2024
All Buying Tips

5 Exciting Trends Shaping Singapore’s Property Market for Future Buyers After 2024

TLDR When it comes to the evolving landscape of property development in Singapore, developers are facing new challenges and opportunities....
Read More
Strategies for Overcoming ABSD and Acquiring Multiple Properties in 2023 (Revised)
All Buying Tips

Strategies for Overcoming ABSD and Acquiring Multiple Properties in 2023 (Revised)

TLDR When it comes to navigating the Additional Buyers Stamp Duty (ABSD) in Singapore, there are legal strategies available to...
Read More
URA’s Draft Master Plan 2025: A Blueprint for 80,000 New Homes Across 10+ Estates
All Opinion

URA’s Draft Master Plan 2025: A Blueprint for 80,000 New Homes Across 10+ Estates

TLDR The URA Draft Master Plan 2025 outlines the creation of 80,000 new homes across more than 10 estates over...
Read More
Top 5 : Golden Tips to Spot a Good Investment Property
Mandarin Top 5

Top 5 : Golden Tips to Spot a Good Investment Property

Investing in real estate can be a lucrative venture, but it's essential to know how to spot a good investment...
Read More
Are We Going Into Recession? What It Means for You—and Singapore Property
All Buying Tips Opinion Selling Tips

Are We Going Into Recession? What It Means for You—and Singapore Property

TLDR Singapore faces rising recession risks as global trade slows, with GDP contraction and cautious sentiment signaling economic headwinds. For...
Read More
District 15 Resale Vs New‑Launch Condos — The Real Story For Larger Family Units
All Buying Tips Opinion

District 15 Resale Vs New‑Launch Condos — The Real Story For Larger Family Units

TLDR District 15 remains a prime family location in Singapore, with resale condos offering larger layouts and raw space, while...
Read More
Top 5 Factors : Why Not All Properties Appreciate Steadily
Mandarin Top 5

Top 5 Factors : Why Not All Properties Appreciate Steadily

Real estate has long been considered a lucrative investment option, with the potential for significant returns. However, not all properties...
Read More
When Should You Consider Investing in Singapore Property, and When Should You Avoid It?
All Buying Tips Selling Tips

When Should You Consider Investing in Singapore Property, and When Should You Avoid It?

TLDR Investing in real estate is a complex decision influenced by personal goals, investment horizon, rental plans, and financial liquidity....
Read More
Top 5 : Reasons why Freehold Properties Cost More in Singapore
Mandarin Top 5

Top 5 : Reasons why Freehold Properties Cost More in Singapore

Freehold properties, a term often heard in the real estate market, are properties that are "free from hold" of any...
Read More
Debunked! 6 Popular Property Myths of 2023, Including the 99-1 Loophole – Legal or Not?
All Buying Tips Opinion

Debunked! 6 Popular Property Myths of 2023, Including the 99-1 Loophole – Legal or Not?

TLDR This blog post delves into various aspects of the Singapore property market, including topics such as decoupling, 99-1 property...
Read More
Top 5 Places to Try Durian in Singapore
Mandarin Top 5

Top 5 Places to Try Durian in Singapore

Durian, often referred to as the "King of Fruits," is a unique and polarizing delicacy in Southeast Asia. With its...
Read More
Calculating Your Property’s Annual Value in Singapore 2024: A Simple Guide!
All Blog Posts

Calculating Your Property’s Annual Value in Singapore 2024: A Simple Guide!

TLDR Understanding your property's annual value is crucial for determining property taxes in Singapore. The annual value is based on...
Read More
5 Singapore Property Investing Myths Debunked
Mandarin Top 5

5 Singapore Property Investing Myths Debunked

In the world of property investing, misconceptions can lead to poor decisions and financial losses. In Singapore, there are several...
Read More
When Is the Right Time to Sell Your House?
All Blog Posts Buying Tips

When Is the Right Time to Sell Your House?

TLDR When deciding to sell your house in Singapore's competitive real estate market, timing is crucial. Selling during a seller's...
Read More
Top 5 Dessert Places in Singapore
Mandarin Top 5

Top 5 Dessert Places in Singapore

Singapore, a melting pot of cultures and culinary delights, is known for its mouth-watering food scene. From hawker centers to...
Read More
Will Your HDB Flat Provide For Your Retirement?
All Blog Posts Buying Tips

Will Your HDB Flat Provide For Your Retirement?

TLDR Singapore's property market presents challenges with high prices, particularly in private housing, while public housing remains relatively more affordable....
Read More
Unpacking Property Ownership: Joint Tenancy vs. Tenancy-in-Common 
All Buying Tips Selling Tips

Unpacking Property Ownership: Joint Tenancy vs. Tenancy-in-Common 

TLDR When a property has multiple owners, the choice of ownership type is crucial to determine how shares are distributed...
Read More
Discover the Best Breakfast in Singapore: Top 5 Must-Try Spots!
Mandarin Top 5

Discover the Best Breakfast in Singapore: Top 5 Must-Try Spots!

Trying out some of the best breakfast places, I've put together a list of the top 5 must-try breakfast spots...
Read More

Compare Listings