Fraud Blocker
Your search results

Beyond Profit: Singaporean Homeowners Share Stories of Purpose-Driven Property Purchases

Posted by Jayson Ang on January 18, 2026
| 0

TLDR

In Singapore, some homeowners prioritize personal comfort, convenience, and family needs over financial gains in property purchases. YC bought a familiar condominium she had rented for years despite its aging lease and less attractive location, valuing emotional connection and space. Aaron chose a less appealing walk-up apartment near his workplace for convenience, accepting minimal profit in exchange for reduced commute and storage space. KH overpaid for an older HDB flat to support his elderly father and facilitate family closeness, prioritizing well-being over investment returns. These stories highlight that not all property decisions are driven by profit; personal circumstances and emotional value often guide choices. For those unsure whether to buy or sell, expert advice tailored to individual needs can help navigate Singapore’s real estate market effectively.

In Singapore, the common perception of property is often a dual one: a roof over one’s head and a lucrative investment. However, every so often, individuals emerge who prioritize personal circumstances and well-being over financial gains. These “true owner-occupiers” are rare, defying the assumption that such choices are exclusively for the wealthy. This article delves into the narratives of homeowners who knowingly acquired properties with little expectation of financial profit, yet found immense personal value in their decisions.

1. A Familiar Comfort: Acquiring a Rented Home

YC’s journey began unusually. Having rented an old condominium in Bedok South since 2009, she developed a deep attachment to the property. A recent widow, she and her son found solace in the familiar surroundings. “I didn’t do any research; I’m not good with property matters. I liked it because a church friend recommended it, and the landlady also attended my church. It was also very close to our former house in Lucky Heights. Although it’s not the most convenient, I find it’s larger than most newer condos, and there’s space for gardening, which I thought I wouldn’t have after moving from our landed property.”

When her landlady, a friend, decided to sell to move to Malaysia, YC, feeling a strong emotional connection and a desire to retain her established memories, offered to buy the unit. The landlady candidly warned YC about the property’s lease, which began in 1982, and its lack of proximity to an MRT, mall, or other major amenities – factors typically deterrent to investors. YC, however, remained unfazed.

“I am already so old, a 40-year lease is already more than enough for me. My son’s girlfriend has her own flat; they are planning to live there. I already have all my things here; I can’t find a place so big anymore. I have friends nearby; we go to the coffee shop across the road every Friday evening. And I am not the gallivanting type; I don’t go shopping or to restaurants. So I am quite happy to live out my life here.”

Despite the condo’s current resale value being below $990 psf (and likely to decrease further due to lease decay), YC considers her purchase one of her best decisions. The primary motivation was the certainty and familiarity gained from living there for four years prior to buying, an extensive “research” period that provided immense confidence in her choice.

2. The Allure of Convenience: An Unattractive Yet Strategic Walk-Up

Aaron faced considerable skepticism from his family when he announced his plan to purchase a walk-up apartment along Changi Road. His mother voiced concerns about its appearance, reminiscent of “badly maintained dorms,” the challenge of navigating three flights of stairs with his bad knee, and the “inauspicious” presence of a pawn shop downstairs. Even his realtor friend expressed dismay, pointing out the building’s age (late 1970s, despite a 999-year lease), maintenance issues, and the unappealing surrounding businesses. She also noted the stagnant property values, hovering around $1,100 psf for years.

Despite these warnings, Aaron proceeded with the purchase, driven by convenience. “Even if I don’t make money, it’s worth the convenience to me over the next few years. I can walk to Eunos MRT station from here, and I have my own business in Paya Lebar. It’s late by the time I close up, so I want to live close by. My girlfriend lives in PLQ, so we’re close to each others’ places. And this place is over 1,200 sq. ft. with two bathrooms, so it’s spacious enough if we settle down together.”

The unit’s recent renovations (less than five years old) and new air-conditioning minimized his additional expenditure to just $40,000. The ample space also serves as crucial storage for his business inventory, saving him significant costs. Moreover, the nearby affordable coffee shop adds to his convenience. Aaron hopes to sell the unit at cost after a decade, viewing any lack of profit as the price of years of unparalleled convenience.

3. Supporting Family: A Purchase Guided by Love and Gratitude

KH knowingly overpaid for an aging resale HDB flat (built in 1984), incurring a Cash Over Valuation (COV) of approximately $70,000. His property agent cousin vehemently advised against it, calling it “far too expensive.” Yet, KH’s reasons were deeply personal.

His primary motivation was to move in with his elderly, almost wheelchair-bound father, who wished to live near his second daughter in Bedok. KH’s own flat in Boon Lay was too far and already crowded with his son, daughter-in-law, and grandchild. The executive flat in Bedok was just minutes from his sister’s place, allowing for frequent visits, and serendipitously, his father’s old schoolmate and army buddy lived nearby, providing daily companionship. The closer proximity to his own office was an added bonus. The need for space, intensified by his father’s condition and the impending arrival of a domestic helper, made this particular unit indispensable.

“I felt from the first moment that this flat was right; it was a blessing for my family that was in the right place at the right time. So against the advice of my cousin, I told her please go ahead and let’s do the deal. I know I am overpaying, I know to some people this may not make sense, but not everything in life is about money.” KH views this purchase as a fitting repayment for his father’s selfless financial support during his own first home purchase years ago.

Despite the flat’s age and the significant renovation costs incurred, KH acknowledges that selling it today would yield “very little” net profit, possibly even a loss, despite the post-COVID surge in resale flat prices. “I don’t feel any pain though,” KH asserts. “I went into it with my eyes open, and it’s totally worth it to make my dad’s final years happy ones.” The added benefit of a significantly reduced commute to work is an unexpected bonus.

These stories highlight that while financial returns are often a key driver in property decisions, for some, the immeasurable value of comfort, convenience, and family well-being transcends monetary gains.

Should You Buy, Sell or Wait?

If you’re reading this, you must be trying to figure out the best course of action right now: is it the right time to buy or sell?

It’s difficult to give an exact answer since everyone’s situation is unique and what works for one person may not necessarily work for you.

I can bring you a wealth of on-the-ground experience and a data-driven approach to provide clarity and direction. From beginners to experienced investors, our top-down, objective approach will help you on your real estate journey.

I can help you by:

  1. Offering Strategic Real Estate Advice – I can help create a comprehensive plan to guide you through your property journey.
  2. Connecting Your Home with the Perfect Buyers – Through stunning visuals, an effective communication strategy, and an in-depth knowledge of the market, we’ll ensure your home is presented in the best possible way to fulfill your goals.

You May Also Like …


Why Can’t Everyone Have Homes In Good Locations?
All Opinion

Why Can’t Everyone Have Homes In Good Locations?

TLDR In a nutshell, the Singapore property market is undergoing significant changes, with the introduction of a new housing classification...
Read More
Navigating Singapore’s Real Estate Market: The Truth Behind 5 Common Misconceptions
Mandarin Top 5

Navigating Singapore’s Real Estate Market: The Truth Behind 5 Common Misconceptions

The real estate market in Singapore is known for its stability and attractiveness to investors both locally and internationally. However,...
Read More
Homeownership, Desire To Upgrade Still Strong Among Youths
All Buying Tips Reports

Homeownership, Desire To Upgrade Still Strong Among Youths

TLDR Young Singaporeans are redefining the "Singapore Dream" with homeownership and property upgrading at its core. Most Gen Zs (85%)...
Read More
5 Key Insights to Take Away from the Latest 2022 Cooling Measures
All Blog Posts Buying Tips

5 Key Insights to Take Away from the Latest 2022 Cooling Measures

TLDR Affordability of HDB Market: Government is focused on ensuring affordable public housing and may increase supply if needed. Long-term...
Read More
Making Sense of 99-Year Landed Home Investments in Singapore
All Buying Tips Opinion

Making Sense of 99-Year Landed Home Investments in Singapore

TLDR Investing in a 99-year leasehold landed property in Singapore can be a lucrative venture due to the country's land...
Read More
Top 5 : Greatest Challenges That Investors Face In Singapore’s Real Estate Market
Mandarin Top 5

Top 5 : Greatest Challenges That Investors Face In Singapore’s Real Estate Market

Singapore's real estate market is a dynamic and attractive investment landscape for both local and international investors. Known for its...
Read More
Is Lifelong Renting a Viable Option in Singapore?
All Buying Tips Opinion Selling Tips

Is Lifelong Renting a Viable Option in Singapore?

TLDR In Singapore, while the majority aspire to own homes, a small segment opts for lifelong renting, driven by personal...
Read More
Why Aren’t Spacious, Wallet-Friendly Homes Our Reality Yet?
All Opinion

Why Aren’t Spacious, Wallet-Friendly Homes Our Reality Yet?

TLDR The article discusses the current housing market in Singapore, focusing on the challenges faced by individuals like Sherlyn Tan...
Read More
5 Factors : The Benefits Of Investing In A Property With Good Access To Green Spaces In Singapore
Mandarin Top 5

5 Factors : The Benefits Of Investing In A Property With Good Access To Green Spaces In Singapore

Real estate investment has always been considered a sound investment decision, as it offers long-term growth potential and a reliable...
Read More
5 Frequently Heard Sales Pitches from Agents Encouraging You to Choose a New Development Instead of a Resale Condo: How Accurate Are They?
All Buying Tips Opinion

5 Frequently Heard Sales Pitches from Agents Encouraging You to Choose a New Development Instead of a Resale Condo: How Accurate Are They?

TLDR While some agents may discourage resale condos due to personal incentives, the difference in profits between resale and new...
Read More
Here Are 6 Interesting Facts About The Minimum Occupation Period (MOP) That Not Many People Know About In Singapore
All Buying Tips Opinion

Here Are 6 Interesting Facts About The Minimum Occupation Period (MOP) That Not Many People Know About In Singapore

TLDR When it comes to understanding the Minimum Occupation Period (MOP) set by the Housing Development Board (HDB) in Singapore,...
Read More
Singapore Property Investing: Is It Better To Flip Or Hold?
Mandarin Top 5

Singapore Property Investing: Is It Better To Flip Or Hold?

Investing in Singapore property can be a profitable venture, but investors must choose the right strategy to maximize their returns....
Read More
Breaking Through the Stalemate of En Bloc Sales
All Blog Posts Opinion

Breaking Through the Stalemate of En Bloc Sales

TLDR The Singapore property market faces challenges with the ongoing en bloc stalemate. Lower success rates, higher development risks, and...
Read More
Are You Ready to Take on the Singapore Property Market in 2023? 12 Reasons to Be Hopeful (Or Wary)!
All Blog Posts Opinion

Are You Ready to Take on the Singapore Property Market in 2023? 12 Reasons to Be Hopeful (Or Wary)!

2022 sure was a rollercoaster ride for the property market, and the world! From war in Europe to skyrocketing interest...
Read More
Should We Upgrade to a Condo Now or Wait for Interest Rates to Go Down?
All Blog Posts Buying Tips

Should We Upgrade to a Condo Now or Wait for Interest Rates to Go Down?

TLDR Considering the Singapore property market trends and financial factors, it's crucial to make informed decisions about upgrading from an...
Read More
Discover Singapore: 5 Must-See Attractions for a Culture Lovers’ Paradise
Mandarin Top 5

Discover Singapore: 5 Must-See Attractions for a Culture Lovers’ Paradise

TLDR Singapore stands out as a top destination for culture lovers, offering a rich blend of heritage and modernity through...
Read More
A Timeline of Property Cooling Measures in Singapore Through the Years
All Buying Tips Reports Selling Tips

A Timeline of Property Cooling Measures in Singapore Through the Years

TLDR Since 2009, Singapore has implemented over 15 rounds of property cooling measures to curb speculation and keep homes affordable....
Read More
Methods to Beat ABSD and Own Multiple Properties in 2024 (Updated)
All Blog Posts Buying Tips Opinion

Methods to Beat ABSD and Own Multiple Properties in 2024 (Updated)

TLDR Navigating the Additional Buyers Stamp Duty (ABSD) in Singapore can be daunting for property investors. To save on ABSD...
Read More
What to Do Before Exercising Option to Purchase?
All Blog Posts Buying Tips

What to Do Before Exercising Option to Purchase?

TLDR Home buyers are advised to thoroughly research property values using online tools, secure an ideal home loan package early...
Read More
When Is The Best Time To Buy A New Launch?
All Blog Posts Buying Tips

When Is The Best Time To Buy A New Launch?

TLDR When it comes to new property launches, timing is crucial. Early buyers often secure the best prices due to...
Read More

Compare Listings