Fraud Blocker
Your search results

Why Some New Condo Releases Outperform Others

Posted by Jayson Ang on July 9, 2024
| 0

TLDR

When it comes to the real estate market, familiarity plays a crucial role in the success of larger condo projects like Lentor Mansion, compared to smaller boutique condos. Developers of larger projects have more resources for aggressive marketing, leading to higher awareness and easier sales. In contrast, smaller projects rely more on individual property agents, which can impact sales negatively. Additionally, the practice of renting out cramped utility spaces, known as Coffin Homes, exploits vulnerable individuals who have limited housing options. To combat this issue, providing more rental options and implementing stricter regulations on rental rates are essential. Ultimately, the decision to buy or sell a property depends on individual circumstances, and seeking expert advice can guide you through the complex real estate landscape effectively.

Big Condo Projects: The Hot Trend in Today’s Real Estate Market!

Despite slower sales at projects like The Arcady at Boon Keng or Hillhaven, news reports reveal that Lentor Mansion has managed to sell 75% of its units. As industry insiders, we are often quick to provide lengthy justifications for this type of success – citing factors such as price, location, and layout. However, there is an underrated reason that may be the true key to Lentor Mansion’s triumph – familiarity.

Let’s do a little experiment – a show of hands, if you will. Who here has heard of Lentor Mansion? And who has heard of The Arcady or Hillhaven? While I can’t actually see you, I would wager that the majority are familiar with Lentor Mansion, while the other two may as well be obscure European handbag brands.

One could argue that size plays a significant role in this discrepancy. After all, Lentor Mansion is a larger project, and therefore, receives more extensive marketing efforts. Don’t get me wrong, there are other factors at play – such as more land space, better facilities, and lower maintenance costs – but a larger project simply has more units to move.

This is where the developer’s budget comes into play. With a bigger project, the developer not only cannot afford to fail, but they also have more pressure to meet their five-year deadline (although the ABSD rule has somewhat relaxed this). This results in a larger budget for aggressive marketing strategies, such as print and bus ads, online ads, press visits, and high-quality showrooms.

This heightened awareness of the project makes it easier for property agents to sell to their clients. It’s much simpler to pitch a development that the prospect has already heard of, rather than having to introduce it from scratch.

In contrast, smaller or boutique condos often rely more heavily on property agents for sales. However, when these sales do not materialize, the developers are quick to point fingers at the agents for not doing enough.

The truth is, realtors are individuals, and when they operate independently, it’s like a game of tug-of-war where everyone is pulling in different directions. This lack of cohesion and teamwork can significantly impact sales.

Additionally, property agencies are always looking for a big win. New projects are where they make a substantial portion of their income, and they want to impress developers to secure future projects. This results in a greater emphasis on larger developments, with more resources and marketing materials provided to their agents.

When all of these factors are combined, it becomes clear why larger developments tend to have better launch day results and sell out faster. With the rising costs of property portals and a more cautious approach to purchasing, this trend is only set to continue. So the next time you see a flashy ad for a big condo, remember that it’s all part of the game, and we, as consumers, must be selective in our purchases.

Unveiling the Global Phenomenon of Coffin Homes!

There has been speculation that a group of landlords have commenced the practice of leasing out cramped utility spaces to unsuspecting tenants. As I observe the minuscule dimensions of these spaces, I cannot help but conclude that it is a blatant exploitation of individuals – for only the most destitute or disadvantaged would choose to reside there (and let me clarify, I also deem the provision of these cramped “rooms” to domestic helpers as a disgrace).

These utility rooms can typically be found in antiquated, first-generation executive apartments or maisonettes. Alternatively, they may be remnants of upgraded flats from the late 1980s to the early 2000s. The average size of these rooms hovers around a meager 50 to 55 square feet, which is akin to the dimensions of a tiny office cubicle.

Let it be known, it is strictly prohibited to rent out utility rooms to tenants. However, the question remains, who would dare file a complaint? Those coerced into occupying these cramped spaces have no alternative options, and if they dare voice their grievances, they risk facing as much repercussions as the landlord. The landlord may face a fine, but the tenant would be left without affordable housing. It is abundantly clear who holds the upper hand in such a scenario. In a twisted manner, it is the very demographic of the tenants that perpetuates this unconscionable practice.

The most effective means to eradicate such malpractice is not solely through penalties and warnings to landlords (although that should not be disregarded if warranted), but rather by providing a plethora of rental options and implementing stricter regulations on rental rates. People will not acquiesce to living in a utility room if they can afford superior accommodations.

Should You Buy, Sell or Wait?

If you’re reading this, you must be trying to figure out the best course of action right now: is it the right time to buy or sell?

It’s difficult to give an exact answer since everyone’s situation is unique and what works for one person may not necessarily work for you.

I can bring you a wealth of on-the-ground experience and a data-driven approach to provide clarity and direction. From beginners to experienced investors, our top-down, objective approach will help you on your real estate journey.

I can help you by:

  1. Offering Strategic Real Estate Advice – I can help create a comprehensive plan to guide you through your property journey.
  2. Connecting Your Home with the Perfect Buyers – Through stunning visuals, an effective communication strategy, and an in-depth knowledge of the market, we’ll ensure your home is presented in the best possible way to fulfill your goals.

You May Also Like …


Single, Over 35, and Searching for a Home? Here’s Your Guide to Choosing Between an HDB and a Condo!
All Buying Tips

Single, Over 35, and Searching for a Home? Here’s Your Guide to Choosing Between an HDB and a Condo!

At the age of 35, a single Singaporean starts a significant year, highlighted by the long-awaited chance to buy their...
Read More
Top 5 Factors : Investing In Luxury Singapore Properties: Is It Worth It?
Mandarin Top 5

Top 5 Factors : Investing In Luxury Singapore Properties: Is It Worth It?

Investing in luxury properties has always been an attractive option for high-net-worth individuals seeking to diversify their investment portfolios. Singapore,...
Read More
Say Goodbye to “Sell One, Buy Two” Approach in 2024
All Buying Tips Opinion

Say Goodbye to “Sell One, Buy Two” Approach in 2024

TLDR Summary: The "Sell One, Buy Two" real estate tactic, popularized in 2016-2017, involves selling a property and buying two...
Read More
Is Great World Quietly Becoming Central Singapore’s Most Livable Locale?
All

Is Great World Quietly Becoming Central Singapore’s Most Livable Locale?

TLDR Great World, located in Singapore’s Core Central Region (CCR), offers a unique blend of heritage, community, and convenience distinct...
Read More
Top 5 Best Unique Nighttime Experiences in Singapore
Mandarin Top 5

Top 5 Best Unique Nighttime Experiences in Singapore

Singapore, a vibrant city-state known for its stunning skyline and diverse culture, truly comes alive at night. As the sun...
Read More
Top 5 Best Scenic Drives in Singapore
Mandarin Top 5

Top 5 Best Scenic Drives in Singapore

Singapore, a bustling city-state known for its modern architecture and vibrant culture, also offers some of the most picturesque driving...
Read More
3 Winning Strategies for Skyrocketing Your Property Market Profits (Including Real-Life Success Stories)
All Buying Tips Opinion Selling Tips

3 Winning Strategies for Skyrocketing Your Property Market Profits (Including Real-Life Success Stories)

TLDR In the dynamic property market of Singapore, maximizing profit is key for sellers and investors. Three essential strategies stand...
Read More
Unveiling the Truth: Why Freehold is Not Always the Optimal Choice for Property Investment
All Blog Posts Opinion

Unveiling the Truth: Why Freehold is Not Always the Optimal Choice for Property Investment

TLDR When it comes to investing in real estate in Singapore, traditional beliefs may not always hold true in today's...
Read More
URA’s Draft Master Plan 2025: A Blueprint for 80,000 New Homes Across 10+ Estates
All Opinion

URA’s Draft Master Plan 2025: A Blueprint for 80,000 New Homes Across 10+ Estates

TLDR The URA Draft Master Plan 2025 outlines the creation of 80,000 new homes across more than 10 estates over...
Read More
Looking To Buy An Older HDB Flat? Here’s What You Need To Know Before You Sign On The Dotted Line!
All Buying Tips

Looking To Buy An Older HDB Flat? Here’s What You Need To Know Before You Sign On The Dotted Line!

TLDR When considering purchasing an older flat, ensure to thoroughly inspect wet areas for leaks, check balcony conditions, watch out...
Read More
2024 Will Be A Buyers Market
All Buying Tips Opinion

2024 Will Be A Buyers Market

TLDR 2023 saw a roller-coaster ride in the real estate market, with various challenges like high interest rates and geopolitical...
Read More
Navigating Property Purchases in Singapore: Why Going Without an Agent Can Be Risky
All Buying Tips

Navigating Property Purchases in Singapore: Why Going Without an Agent Can Be Risky

TLDR Many homebuyers hesitate to engage their own real estate agent due to misconceptions about costs and conflicts of interest....
Read More
Freehold Properties vs Leasehold Properties: Which is Better?
All Blog Posts Buying Tips Opinion

Freehold Properties vs Leasehold Properties: Which is Better?

TLDR When it comes to property investments in Singapore, understanding the differences between leasehold and freehold properties is crucial. This...
Read More
Top 5 : How Does Investing In Luxury Condos In Singapore Compare To Investing In Other Real Estate Asset Classes In Terms Of Long-Term Capital Appreciation?
Mandarin Top 5

Top 5 : How Does Investing In Luxury Condos In Singapore Compare To Investing In Other Real Estate Asset Classes In Terms Of Long-Term Capital Appreciation?

Investing in real estate has long been considered a reliable way to build wealth and diversify one's investment portfolio. In...
Read More
5 Reasons To Invest In UK Property In 2024 Instead Of Saving
All Buying Tips

5 Reasons To Invest In UK Property In 2024 Instead Of Saving

TLDR Investing in UK property in 2024 offers significant advantages over saving due to the potential for long-term value growth,...
Read More
Should You Keep Your Resale HDB Flat When Buying a Private Property? 5 Key Factors to Consider
All Blog Posts Buying Tips Opinion Selling Tips

Should You Keep Your Resale HDB Flat When Buying a Private Property? 5 Key Factors to Consider

TLDR In Singapore, owning both an HDB flat and a private property has become complicated due to factors like Additional...
Read More
Top 5 Scenic Drives in Singapore
Mandarin Top 5

Top 5 Scenic Drives in Singapore

Singapore, a small yet bustling city-state, is well-known for its impressive skyline, diverse culture, and delicious food. However, not many...
Read More
The Scarcity of Resale Condos in Singapore (2025): Understanding the Supply Shortage
All Buying Tips Opinion Selling Tips

The Scarcity of Resale Condos in Singapore (2025): Understanding the Supply Shortage

TLDR Resale condos in Singapore are facing a sharp supply crunch in 2025, driven by fewer new launches, developers holding...
Read More
Top 5 Vegetarian Restaurants in Singapore
Mandarin Top 5

Top 5 Vegetarian Restaurants in Singapore

Singapore, a melting pot of cultures and cuisines, offers a diverse range of dining options for food enthusiasts. For vegetarians,...
Read More
Singapore Property Swapper
All Blog Posts

Singapore Property Swapper

https://www.youtube.com/watch?v=B1NTnjxDPy4 Jayson Ang, also known as the Singapore Property Swapper, is a certified Propnex agent and top 1% producer who...
Read More
1 … 23 24 25 26 27 … 36

Compare Listings